Tracking is a fundamental design technique that refers to adjusting the spacing between letters in a text. Unlike kerning, which focuses on adjusting the space between specific pairs of letters, tracking affects an entire block of text, altering its overall density and appearance.
Why Is Tracking Important?
Tracking may seem like a minor detail, but it has a significant impact on readability and aesthetics. Proper tracking can transform tight, hard-to-read text into something more spacious and elegant or bring cohesion to a design that appears too scattered.
Common Uses of Tracking
Body Text
For long-form content, balanced tracking ensures comfortable readability. Too little space can strain the eyes, while excessive space can make the text feel disjointed.Titles and Headlines
Applying wider tracking to headlines can add a modern and sophisticated touch, helping to grab the reader’s attention.Creative Designs
In logos or posters, tracking can be used creatively to convey different emotions or styles, from minimalism to dynamism.
Tips for Applying Tracking
- Consider Font Size: For small fonts, avoid very tight tracking, as it can make letters appear too close together and difficult to read.
- Test and Adjust: The ideal tracking varies depending on the typeface and design context. Experiment to find the perfect balance.
- Maintain Consistency: If you adjust tracking in one section, ensure it’s consistent throughout the design.
Visual Impact of Tracking
Tracking not only enhances readability but also influences how a design is perceived. Properly applied tracking can project professionalism, creativity, and clarity, making your design stand out for the right reasons.
Web Fonts
https://helpx.adobe.com/ph_fil/indesign/how-to/adjust-letter-spacing.html?utm_source
https://designshack.net/articles/typography/tracking-typography/?utm_source
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